This post will be short and sweet. Just like the question I'm going to ask: What are you trying to achieve?

This question is for all companies that are using (or trying to use) AI.

This question is also not about AI. It’s a question of how you want to live your life, and your purpose for doing everything within it.

We all make AI content. Or, at least I hope you do by now. If so, how do you get your own audience to not riot when they've detected you’ve outsourced to AI?

Why Humans Dislike AI-Generated Content

Understanding the neuroscience behind humans’ dislike of AI-generated content can help you mitigate resistance in your own AI work.

1. Something Looks Fishy (or AI-Generated).

2. We Don't Like Cheaters.

3. We Don't Trust It.
   

I moderated a "The Future of AI & ML in Healthcare & Life Sciences" panel. Since I got roped into leading the conversation, I figured I'd do what I wanted with it.

The panelists were: an investor, a doctor, a data consultant, and bigwigs from Google and Microsoft. I asked what the audience probably really wanted to hear: So what's the inside scoop on AI and Healthcare that isn't already in the news?

You, dear reader, have likely been a patient and definitely have a human body. I thought you'd be curious, too.

To get AI (ChatGPT, Perplexity, Gemini, etc.) to mention your company, think of the types of questions a user would ask that make AI pull your brand as a relevant answer.

What Are AI Engine Optimization (AEO) Guidelines?

Here are the top 3 easy AEO wins.

This isn't about email efficiency or meal prepping for the week. It's about being smart with your life. It's answering the question: When you're on your deathbed, what will you be happy you spent your lifetime doing? Finding that answer extends both the quality and quantity of your life, without the salads and marathons.

What's the benefit of happiness, besides the obvious? Any simple Google (or AI) search already tells us happy people live longer. To save you the trouble, another study found “Happiness was significantly associated with lower mortality (adjusted for age, sex, and ethnicity).”

Why You're Successful

Mindset.

Your brain, social capital, and career maneuvering got you to the C-suite. Your company may have produced medicines, consumer goods, or advertising campaigns. But let's get real. Most people racing up the corporate ladder fill their days "gaining stakeholder alignment" and shuffling papers in the form of PowerPoint.

What got you the massive stock options won't get you the massive AI passive income. Here's why.

AI Making Me Money While I Sleep

This was Week 1 of my use-AI-to-make-me-passive-income experiment.

My dream is to get AI to agentically:
a) figure out what people want,
b) identify what Rachel Loui can uniquely offer,
c) make it,
d) sell it, and
e) deposit the income into my bank account.

All while I sleep.

Want to Know a Secret? 

Everyone thinks it, but nobody talks about it. We all want money. Even better, we want it flowing into our bank accounts while we sleep. Call it financial freedom, a burnout remedy, or generational wealth. But I don't know anyone who doesn't get more excited about the word "income" when it's preceded by the word "passive." Can AI help? I'm about to find out.

The next newsletter episodes document the start of my AI-passive-income exploration. But that's only one way to be Smarter. Here are some other Smarter ideas, all backed by evidence. May at least one be helpful to you or someone you care about.