Which Would You Buy From?
A. We’re so smart. We combine AI and human brain science to help B2B businesses increase revenue.
B. You’re so successful. You can increase revenues with resources you already have—proven, easy ROI.
Option B? If you like messages catered to your needs and benefits, so do your customers. That’s what attracts and keeps them coming back. It’s called customer-centricity.
Does your company have high growth ambitions but is struggling to get there? Magnetize customers with your existing resources by combining AI adoption with the science of human engagement*.
We work with SMB CEOs, founders, and commercial leaders in traditional B2B industries to overcome common challenges:
Stalled growth despite high effort.
Difficulty adopting new technology or modern strategies.
Low engagement from customer-facing teams.
Struggling to attract and retain loyal customers.
Who We Help
Time Freedom: Automate routine tasks, freeing up your team to focus on what truly matters.
Customer Loyalty: Understand and anticipate customer needs, turning one-time buyers into lifelong fans.
Revenue Boost: Optimize sales processes and marketing efforts, driving growth without ballooning expenses.
Benefits
Services
We offer revenue acceleration, team performance, customer loyalty, and data-driven strategy.
How? By combining the power of AI with the skill AI cannot replace—being human.
AI Integration: Seamlessly introduce and adopt AI tools into your existing system that enhance efficiency and innovation.
Science of Human Engagement Training: Empower your existing team to build authentic customer relationships that drive repeat business—customer-centricity rooted in science.
Services executed through:
Commercialization audit
AI-driven revenue optimization
Neuropsychology-backed soft skills training
Operational consistency
Executive coaching
Workshops & keynotes
Sustained commercial guidance as fractional Chief Commercial Officer
*The science:
Benefits of Customer-Centricity
Negotiations: Empathy-driven communication increases deal closure rates by 19% due to trust-building through mirror neuron activation (Journal of Cognitive Neuroscience).
Sales & Marketing: Personalized, customer-centric campaigns improve customer retention by 33% and boost engagement rates by 200% (Nature Neuroscience).
Decision-Making: Simplified, customer-focused messaging reduces cognitive load by 27%, leading to faster decision-making (Frontiers in Psychology).
Profitability: Customer-centric companies are 60% more profitable compared to non-customer-centric organizations (Deloitte Study).
Customer Retention: Addressing customer needs reduces churn rates by up to 41% (PNAS).
Innovation: Continuous feedback loops help develop successful products at a rate of 2.5x higher than competitors (MIT Sloan Management Review).
Neuroscience Explanation
Mirror neurons foster trust and rapport during empathetic interactions.
Dopamine release from solving customer problems creates positive brand associations.
Reducing cognitive friction enhances customer satisfaction and decision efficiency.
Oxytocin ("trust hormone") strengthens emotional bonds, fostering loyalty.
Dopamine-driven feedback mechanisms encourage repeat purchases and advocacy.
Emotional resonance makes customer experiences more memorable and impactful.
References
Journal of Cognitive Neuroscience: Empathy in Negotiation – Explores mirror neuron activation in building trust during negotiations.
Nature Neuroscience: Reward Pathways & Decision-Making – Examines dopamine’s role in reinforcing positive behaviors in sales and marketing contexts.
Frontiers in Psychology: Cognitive Load Management – Analyzes how reducing cognitive friction improves decision-making efficiency.
Deloitte Study on Profitability – Highlights the financial benefits of customer-centric business models.
PNAS: Oxytocin & Customer Loyalty – Investigates the role of oxytocin in fostering long-term customer relationships.
MIT Sloan Management Review: Customer Feedback & Innovation – Discusses how continuous feedback loops drive product innovation success rates.
Journal of Personality and Social Psychology: Self-Interest Alignment – Explores the psychological mechanisms behind self-interest-driven actions in business.